The hotel industry is experiencing a recovery after being hit by the 2020 COVID-19 epidemic. Report shows there are 8 mayor cutting-edge technology trends that hotel is embracing, artificial intelligence, biometrics/facial recognition, robotics, voice activation, wearable technology, virtual reality, driverless transportation and smart hotel design.

By 2021, hoteliers use AI to mining of consumer feedback to expeditiously create and deliver meaningful solutions for guests. According to Marketing Week, luxury-hotel chain Dorchester Collection used an AI platform to conduct a brand study that contained 7,454 guest reviews from 28 different hotels and 10 major hotel brands across 18 cities and regions.

With the developing AI technology continues to evolve, industry experts predict that it will be able to observe and learn guests’ behavior – even “perceive” their needs. Again, the importance of such capabilities boils down to improving hoteliers’ ability to personalize the guest experience.

Costumers’ opinion on Hotel AI

• 47% of consumers said AI-based promotions based on past purchases would improve their experience, 26% would visit more often if hotels offered this service.
• 45% of consumers said AI-based promotions based on health/dietary needs would improve their experience, 28% would visit more often if hotels offered this service

New Rock AI solution

-Virtual reception

Hotel reception takes tons of reservation calls, room service call et, in a day. During the travel season, which could be a big headache for hotel operation team. However, this situation would be changed by a virtual reception. Besides fulfilling all the functions reception have, a virtual reception could work 24/7, improve the reception efficiency.

-Turn Recording in to text for data analysis

Hotel’s daily communication produce tons of voice information, when it comes to use recording data to improve customer experience, New Rock recording solution could combine with AI technology to turn voice data into structured text message, for future text processing and data mining, by which, hotel managers could get insights for a more efficient hotel operation, and improve customer experience.